From employee recruitment and retention, investment opportunities and investor relations, through to corporate milestones, Venture Publishing has worked with a wide range of organizations to create one-off publications.

Using its expertise in both print production and distribution, Venture can achieve excellent economies of scale to make such publications cost-effective; the experience of its publishing team ensures that the process is smooth and enjoyable for clients. And, most importantly, Venture can deliver the commemorative magazine to the high-end business audience that reads Alberta Venture magazine, as a ride-along publication.

No other publishing company in Alberta can ensure that your message ends up on the desks of the province's most important business decision-makers. Venture's mailing service ensures that the magazine also reaches key clients, government decision-makers or the investment community in the most cost-efficient manner.

Whether advertising supported or not, Venture offers a full-service to those organizations wishing to use the power of the magazine medium for themselves.

case study
Client: Syncrude
Magazine: Pure Energy and Pure Energy 2
Circulation: 49,000 and 55,000
Target audience: Syncrude stakeholders, employees, suppliers, regulators and the business community

In 2003, Syncrude Canada came to Venture Publishing with a very special project - create a commemorative magazine to celebrate Syncrude's 25 successful years of production. The target market was Syncrude's many stakeholders, including investors, employees, suppliers, government regulators and the general business community.

The result was Pure Energy, a high-quality and engaging magazine that tells the story of Syncrude from its inception to its community contributions, technological innovations and environmental stewardship. Pure Energy was delivered to more than 50,000 business readers, in Alberta Venture and through Syncrude's mailing list.

There was so much interest in Pure Energy that Syncrude returned to Venture for a second edition. Pure Energy 2 was produced three years later, to salute the completion of Syncrude's $2 billion upgrader expansion project. Also, Syncrude used the magazine as a recruitment tool, distributing the magazine into post-secondary institutions nation-wide.

case study
Client: EPCOR
Magazine: Full Power
Circulation: 35,000
Target audience: Nationwide distribution

Entitled Full Power, the magazine that celebrated the completion of EPCOR's Genesee 3 generator proved to be a uniquely powerful way to convey a complex message about the future of sustainable electricity supply in Canada.

It also allowed EPCOR to expand upon its environmental record and to speak about its deep community involvement. EPCOR sent a copy of Full Power to past and current employees and to suppliers as a way of saying thank you for their contributions.

EPCOR also wanted to use the magazine to expand its reputation nationally, as part of its strategy to increase its client base, to shape attitudes about power generation and to enhance the profile of its publicly traded entity. To that end, Venture coordinated the distribution of Full Power through both Alberta Venture magazine and throughout the country as an insert in the Globe and Mail.

case study
Client: Alberta Ballet
Magazine: First 40 Years
Circulation: 39,600
Target audience: Target audience: Alberta Ballet subscribers and readers of Alberta Venture magazine

The dynamic nature of the Alberta Ballet was translated onto the pages of an anniversary publication in 2006. Venture Publishing was pleased to be asked to produce and distribute a magazine that highlighted both the innovative nature of the Alberta Ballet and the commitment of the leadership - both voluntary and professional - that has made it the world class organization it is.

The magazine also allowed the Alberta Ballet to thank its existing corporate supporters and solicit new. The publication was instrumental in the successful expansion of the Alberta Ballet's corporate fundraising. The Alberta Ballet publication was distributed through Alberta Venture, as well as to Alberta Ballet subscribers, both past and present.